If commas and semi-colons aren’t really your thing, you might be wondering why on earth anyone would hire an editor. You’d probably rather put the money right back into your business, where it would have the most impact.
But what if the potential customers reading your website are the type to notice typos, misspellings, and poor grammar? (There are lots of them out there.) Business proposals, web sites, or promotional materials with errors and awkward phrases leave that kind of person wondering about your company. And not in a good way.
The truth is, editing is like housecleaning—you don’t notice when it has been done, but you sure do notice when it hasn’t! Freelance editors can help keep your image clean.
Even if you do have a way with words and you’re pretty careful, you should still consider two things:
- Your editor is your trial audience. If an editor finds something that you’ve written confusing, chances are that others will, too—even if it makes perfect sense to you!
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- Your editor is a fresh pair of eyes. Even the best of us misses things when we’ve been labouring over a document for hours. A professional editor will catch the things you’ve missed, before they go to print, and before you’ve sent them out to your clients.
Getting and keeping customers is tough, and today’s business environment is as competitive as it’s ever been. Having your documents professionally edited will give you confidence in the image that you are projecting to the world. It will give people one more reason to feel confident in your abilities, and one less reason for them to go to the competition.
Hiring an editor helps protect your brand—and that is putting your money back into your business.